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Everybody's Home Town
Prescott is home to the downtown historical area known as Whiskey Row, until 1956 a notorious red-light district. In 1900, a great fire destroyed almost all of the buildings on Whiskey Row, including the 1891 Hotel Burke, advertised as "the only absolutely fireproof building in Prescott". By legend, the patrons of the various bars simply took their drinks across the street to the Courthouse square and watched it burn. At the time of the fire, the entire bar and back-bar of the Palace Hotel was removed to the square by the patrons as the fire approached, re-installing it after the gutted brick structure was rebuilt. (The size of the back-bar is impressive, and appears not easily moved, even by many hands.) Whiskey Row runs north and south on Montezuma St. between Gurley and Goodwin St., directly west of the county courthouse. This single city block has been the home of the St. Michael's Hotel (formerly the Hotel Burke) and the Palace Hotel since the late 19th century, along with other colorful purveyors of night-life. Merchant Sam Hill's large hardware store was located near Whiskey Row.
Prescott hosts annual events such as Frontier Days, The World's Oldest Rodeo (1888) (featured in the 1972 film Junior Bonner), Easter Egg-Stravaganza, the Bluegrass Festival, Earth Day, July 4 Celebration, Tsunami on the Square, art festivals, a Cinco de Mayo celebration, Navajo Rug Auction, Pumpkin Patch Carnival, World’s Largest Gingerbread Village at the Prescott Resort & Conference center (located on the Yavapai-Prescott Indian Tribe reservation), Prescott Film Festival, Folk Arts Fair, parades, the Acker Music Festival, The Cowboy Poets Gathering, the Prescott Highland Games, Courthouse Lighting, Whiskey Off Road and Ragnar Relay Del Sol. On New Year’s Eve, historic Whiskey Row saw the inaugural Prescott Boot Drop to usher in the 2012 New Year. The illuminated 6-foot (1.8 m) tall cowboy boot with multi-colored stars was lowered from the historic Palace Restaurant rooftop’s 40-foot (12 m) flagpole to the delight and cheers of celebrants gathered on Montezuma Street which was closed for the occasion. Also located in Prescott is the Heritage Park Zoo.
Prescott was the location of Arizona's first Elks Lodge (BPOE). In December 1895 a group of enterprising businessmen in Prescott, sturdy products of the early west, charted the original petition for a dispensation and later established the Prescott Elks Lodge #330. "Mother Lodge of Arizona" The Prescott Elks Opera House was built by the lodge in 1905. The Prescott Elks Lodge now located in Prescott Valley and has served the community for over 116 years.